Washington Mutual had a great strategy for so many years: Treat the customer nice, keep fees low, increase business... by kindness. For so many years, that also meant restricting loans in order to keep the bank solvent. However, an ad in the past few years epitomizes the downfall of one of America's fastest growing banks. Sometimes, in the path to becoming profitable, companies go after customers that don't suit their long-term goals. And sometimes that can be fatal.
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