Amazon.com has quite possibly one of the best strategies for sales of merchandise!
There are so many different techniques they employ -
Mostly automated processing.
Warehouse based distribution models.
Outsourcing delivery costs.
Giving marketing space to small distributors to promote their goods.
Free shipping on certain orders.
Price discounts (due to lack of brick and mortar stores and associated inventory and employees - in fact, the existence of Amazon helped coin this phrase)
Reduced packaging.
In short, Amazon did what all the analysts on Wall Street couldn't predict: a large, highly efficient company based on the web that has far surpassed all other e-tailers. Nice job, Amazon.
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