Image sells. In other words, non-ice cream frozen desserts can charge a premium over ice cream because they are "healthier." Frozen yogurt and gelato, although not much lower in calories, are considered healthier because they can be lower in fat. Thankfully for those "ice cream alternative" shops, they are in business because they are hip and "healthy." If they weren't so creative in their styling and appeal, these dessert places would probably go the way of Leatherby's and the old-fashioned ice cream "shoppe." Way to go for figuring out how to charge more money for less of the same thing!
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