Or, how to up your profits by charging people more money for less food.
Burger King has just started selling Burger Shots, which are two miniature hamburgers for $1.49. However, you can get a single cheeseburger for cheaper, but the marketing strategy seems to go for the unique factor. Sure, you can get a regular-size, large-size, or double cheeseburger anywhere, but Burger King is taking its chances by introducing an unknown product in a down market. On the other hand, it could be a win for them if they play their cards right as they will earn an additional 20 or 30 cents per order, and by the sheer volume of burgers they sell, this could really boost their profitability.
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