In the past, there have been ideas to have easily accessible, cheap ways of getting movies, like Netflix, but that requires a subscription, and watching so many movies a month to get the full benefit out of the system. Granted, it is convenient for those who use the internet and watch many movies, but for the rest of us casual movie watchers, we were stuck with Blockbuster or Hollywood Video or our neighborhood video store for rentals.
Thanks to Redbox and their strategy of putting kiosks at accessible locations, starting first with McDonalds and Albertsons, and letting most of them be accessible 24 hours a day by putting them outside the stores. Furthermore, these kiosks have always charged $1 a day, and no late fees. This is a much more attractive option than the $5 a week at Blockbuster per DVD when most of us only watch a movie once, and only watch it the first day we get it.
Now there is also an ability to do online reservations at Redbox and not have to wait in line just to find the movie we want is not available. Any way you look at it, Redbox looks to have cornered the market on new-release rentals and is making Blockbuster, Hollywood, and the local guys sweat as Redbox and Netflix redefine the movie rental market.
Not only that, but now Redbox has just started renting older movies, and is eating into the traditional rental market even more.
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